Project Details
- Category:Marketing and Brand Positioning
- Client:M31 Research
- Location: Lusaka, Zambia
- Website: www.m31r.com
Client Context and Challenge
In 2020, M31 Research needed to establish its presence in the Zambian consulting sector. With limited brand recognition and no digital strategy, it faced challenges attracting clients. The landscape was competitive, with established firms dominating the market. M31 Research struggled with visibility and engagement, making it difficult to differentiate itself and convey its unique value proposition to potential clients.
Our Approach and Delivery
NC Advisory developed a digital marketing strategy that included brand messaging, website content, LinkedIn visibility, and CRM integration. We implemented a targeted outreach campaign and improved internal communication systems to support lead conversion.
Outcomes and Key Insights
Within three weeks, M31 Research secured its first consulting client, marking a significant milestone in their journey. The targeted digital marketing strategy proved effective, and within six months, they had established a robust online presence. This enhanced visibility led to a growing client base, allowing M31 Research to differentiate itself in the competitive Zambian consulting sector. The improvements in brand recognition and engagement were crucial in conveying their unique value proposition to potential clients.