In 2024, Calibratech, a start-up in the oil industry, needed a structured market entry strategy and an institutional setup to attract investment and organise internal operations. The task was made more difficult by the need to identify high-potential customer segments within the Zambian oil servicing value chain while ensuring the business model remained efficient.
With limited resources and an untested market, Calibratech required a detailed plan to manage these complexities and secure its position in a competitive field.
NC Advisory worked with the founders to identify high-potential customer segments in the Zambian oil servicing value chain. We recommended a lean business model with strategic partnerships. In addition, we advised on the equity distribution among founders to maintain harmony while attracting future investors. A basic operational structure was put in place with clear SOPs and governance guidance.
Calibratech's mid-2024 launch improved team morale and investor confidence through a clear equity structure. The structured market entry strategy from NC Advisory helped navigate the Zambian oil servicing value chain, allowing Calibratech to onboard pilot clients and establish a market presence.
