In 2023, City Science Academy, a tuition centre based in Lusaka, Zambia, faced unpredictability in income due to its hourly billing structure. Parents were confused by fluctuating costs, and the business lacked financial stability.
NC Advisory conducted a market segmentation analysis and proposed a shift from hourly rates to lump-sum pricing packages. We designed five distinct pricing tiers based on subjects, session frequency, and target demographics. The recommendation included revised marketing material, a customer communication plan, and staff training on the new pricing model.
The Academy saw immediate improvement in revenue predictability and client retention. Within three months, average monthly revenue increased by 28%, and customer satisfaction improved due to pricing clarity. This case highlights the importance of price structuring in service-based education businesses.
